By Richard Manning
During this provocative, wide-ranging e-book, Richard Manning bargains a dramatically revisionist view of contemporary human evolution, starting with the huge raise in mind dimension that set us except our primate family members and taken an accompanying bring up in our desire for nourishment. For 290,000 years, we controlled to satisfy that desire as hunter-gatherers, a kingdom within which Manning believes we have been at our such a lot human: at our smartest, most powerful, so much sensually alive. yet our reliance on meals made a safe provide deeply appealing, and at last we embarked upon the rural test that has been the background of our previous 10,000 years.
The evolutionary highway is plagued by failed experiments, in spite of the fact that, and Manning means that agriculture as we now have practiced it runs opposed to either our grain and nature's. Drawing at the paintings of anthropologists, biologists, archaeologists, and philosophers, with his personal travels, he argues that not just our ecological ills-overpopulation, erosion, pollution-but our social and emotional malaise are rooted within the devil's discount we made in our not-so-distant previous. And he deals own, possible methods we'd re-contour the trail now we have taken to resurrect what's such a lot sustainable and maintaining in our personal nature and the planet's.
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Additional resources for Against the Grain: How Agriculture Has Hijacked Civilization
The personal visits are to collect information on retail advertisements, displays by location, use of coupons by store and market, and temporary price drops. , brand, country or region of origin, wine type, package size, attributes). From this information, a report can be produced on all the UPCs that move in categories asked for by clients of the market information firm and on the client's own sales in the covered markets. This permits detailed analysis of market shares within product categories.
They typically buy the wines that scan data or other credible evidence show to be doing very well. 5liter chardonnay, then the store is likely to accept that chardonnay and put it on ad or promotion because it is a sure bet. It is difficult to gain on-premise promotion. The buyer is more likely to trust his or her own taste in selecting wines to go with the cuisine being served. The wine list is far more personal than the product list in a retail store. A winery may sell a merlot to a seafood restaurant because the restaurant needs to have a couple of reds on the list, but the restaurant is unlikely to make much effort in selling it.
Substitutes may include other beverages such as beer. A comparison of products will give the winery a better idea of what its product strengths and weaknesses are relative to its competition. Knowledge ofthe importance of an attribute is essential because a consumer may give a very high rating to a particular attribute but may not think that it is very important in influencing purchase choice. The segment surveyed in Exhibit 3-1 is people aged 21 through 29 who do not drink wine regularly but do drink beer.
Against the Grain: How Agriculture Has Hijacked Civilization by Richard Manning